Our e-commerce conversions skyrocketed the moment we fixed our terrible internal search catalog mismatches. The default MySQL search engine simply fails when your product database grows past a few hundred items. I would strongly
Recommend Elasticsearch for Magento 2 to anyone dealing with high bounce rates on their search results page. It changes everything by introducing immediate typo tolerance, synonym mapping, and phonetic matching. If a customer misspells a brand name, the system still serves up the exact product they want, ensuring you never lose a sale due to a simple typing mistake on a phone keyboard.