How is online grocery shopping impacting the supply chain?

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Online grocery shopping is revolutionizing the supply chain by introducing new complexities and opportunities. With the shift towards e-commerce, supply chains are adapting to meet the demand for faster, more efficient delivery of perishable goods directly to consumers' doorsteps. This trend has prompted innovations in logistics, inventory management, and last-mile delivery, as companies strive to optimize processes and reduce delivery times. Additionally, the rise of online grocery shopping has spurred investments in technology such as automated warehouses and delivery drones, transforming traditional supply chain operations.